Benjamin Moore Coupon Codes & Deals List [May 2025]

Benjamin Moore: A Legacy of Quality, Innovation, and Color Leadership in the Paint Industry

For more than a century, Benjamin Moore has been synonymous with quality, innovation, and color leadership in the paint industry. With a vast array of premium paints and an extensive color palette, the brand has built a reputation for delivering unparalleled performance, durability, and beauty. Homeowners, designers, and professional painters alike trust Benjamin Moore to bring their visions to life.

The History of Benjamin Moore

Benjamin Moore was founded in 1883 by brothers Benjamin and Robert Moore in Brooklyn, New York. With a shared commitment to producing the highest-quality paints and a dedication to innovation, the Moore brothers set out to revolutionize the paint industry. Over the years, the company has grown and expanded, becoming a leading player in the market and a household name. Today, Benjamin Moore operates as a subsidiary of Berkshire Hathaway, with a strong presence across North America and around the world.

Benjamin Moore's Product Offerings

Benjamin Moore offers a wide range of paint products, catering to the needs of both residential and commercial projects. Some of their most popular product categories include:

1. Interior Paints: Benjamin Moore's interior paints are renowned for their exceptional coverage, durability, and washability. Their offerings include the popular Regal Select, Aura, and Natura lines, each designed to provide a superior finish and long-lasting results.
2. Exterior Paints: With a focus on weather resistance and longevity, Benjamin Moore's exterior paints, such as the Aura Exterior, Regal Select Exterior, and Arborcoat lines, are formulated to withstand the elements and maintain their beauty over time.
3. Primers: Benjamin Moore's primers, including the Fresh Start and Ultra Spec lines, provide a strong foundation for their topcoats, ensuring optimal adhesion, coverage, and overall performance.
4. Specialty Products: In addition to their core paint lines, Benjamin Moore offers a variety of specialty products, such as ceiling paints, masonry coatings, and metallic finishes, designed to address specific needs and enhance the overall painting experience.

Unique Features of Benjamin Moore

What sets Benjamin Moore apart from the competition is their commitment to quality, innovation, and color expertise. Some of the unique features that define the Benjamin Moore brand include:

1. Proprietary Colorants: Benjamin Moore uses proprietary waterborne colorants, which provide superior color accuracy, vibrancy, and durability compared to traditional colorants used by other paint manufacturers.
2. Gennex Color Technology: Benjamin Moore's Gennex Color Technology ensures that their paints maintain their color integrity, delivering consistent, long-lasting hues that resist fading and remain true over time.
3. Expert Color Advisory Services: Benjamin Moore is known for its color expertise and offers professional color advisory services to help customers choose the perfect hues for their projects.
4. Environmental Commitment: Benjamin Moore is dedicated to creating environmentally responsible products and holds numerous certifications, including GreenGuard Gold and MPI Green Performance, for their low-VOC and eco-friendly paint offerings.